In 2020-2021, blogging turned into a more professional industry, like show business, and this is primarily due to the growth of celebrities’ income. If earlier blogging seemed like a fun hobby with monetization, now it is a full-fledged business. Previously, only creative dreamers became bloggers, but now experts and businessmen, aka people with a plan for life and great ambitions, come to the market.
One way or another, blogging is still an easy start for building an independent and stable income. The only mistake is to think that blogging itself can do wonders and make a person a millionaire without much effort.
Therefore, today we will talk about how to start a blog that inspires millions of people around the world.
Choose a platform and think over the blog design
A blogging platform is a service or social network that allows you to post content on the Internet. There are a fair number of blogging platforms out there, some of them are completely free, and some you will need to pay for. Some of the more common blogging platforms include WordPress, Joomla, Drupal, Instagram, Telegram, YouTube, TikTok, and Medium. One more way is to create your own website and transform it into a blogging platform. If you decide to go with the latter, you should take a look at these website builders for blogs.
By the way, don’t forget to think over the design of the blog in advance. Even if it seems to you that the content inside is more important than a beautiful wrapper, then you are wrong. People’s behavior can change drastically due to the design of a blog.
Good design triggers loyalty as well. This doesn’t mean that you need tons of animations and different fonts for every article. In fact, the best blog designs are minimalist and easy to read.
Decide on a niche
Deciding what topic you want to start writing about is the first step to starting a blog.
Writing about the first thing that comes to mind is not the right strategy if you want to make blogging a business. Moreover, it is unlikely that you will open a new profitable niche.
Successful blogs are successful for a reason. This is so because bloggers know how to help people solve their daily life problems.
Don’t try to do something unique, especially when you are just starting out. And don’t give up if you think you’re not an expert or good enough at something. This is not true. If you can create valuable, well-researched content, you don’t need to be an expert. You just need to know more about the topic than the person reading your blog.
For example, you don’t have to be the chef from a Michelin-starred restaurant to help people find simple and delicious recipes on the web. Or it’s not necessary to be a professional psychologist to offer readers ways to cope with daily stress or get out of a bad mood.
And this applies to most niches. Today, the most popular ones include lifestyle, finance, fitness and wellness, fashion and beauty, food, travel, and tech blogs.
Don’t copy styles into other bloggers’ content
Many novice bloggers confuse the concepts of being inspired by someone else’s blog and copying it. Don’t do it. Readers are much more interested in reading your personal story and experience. You yourself are a source of inspiration and support! As a rule, inspiring blog posts should reflect what you’ve been through, who you are, and what your vision of life is.
Don’t ignore social media and additional tools for bloggers
You can’t help and inspire other people if you don’t have traffic, right? You need to constantly promote your blog using various tools and platforms.
For example, comment on the blogs of other successful influencers related to your niche. Add keywords to improve SEO. Try shooting inspiring videos and share them on Instagram or TikTok with a link to the main blog. Or try creating a tutorial with a screen video recorder and post it on YouTube, again linking to your personal blog.
In general, promote your blog wherever you can and effectively increase traffic.
Create content that experts want to link to
We think it’s obvious that large but non-unique articles won’t garner many reposts or mentions. Try a different approach: study the issue that concerns the audience yourself, and show a unique point of view that no one has yet expressed. You can always add uniqueness through data, surveys, and experiments.
Make posts easy to read
Today almost no one likes to read. Everyone just wants information. If people could immediately download it into their brains, they would.
So your job as a writer is to help them start reading. To do this, you need to learn how to edit the text so that it is easy to read. Use short paragraphs, break up long sentences, insert videos, pictures, GIFs, memes, and more. Format text: bold, italic, quotes, and lists help break up text and reinforce specific statements.
Write to people you admire
Have you ever noticed that all popular bloggers know each other? This is no coincidence.
Blogging is hard work. It’s even harder to do everything alone. But when you get help, it becomes easier. Therefore, smart bloggers write to each other and form relationships. They consult, help each other and promote each other.
This is how they manage to grow day after day, year after year.
Blogging is not always easy. You need to post content regularly, promote articles, build connections, etc. Be prepared for falls, but remember that there will always be ups.