Whether you’re a new or experienced boutique owner, it’s important to properly review potential suppliers for wholesale lingerie. In order to maintain an excellent working relationship with your customers and uphold profit margins, selecting the right products for your boutique is essential.
Check Reviews From Other Boutique Owners
When scoping out new potential wholesale lingerie products to stock your shop with, it’s vital to first check the reviews, if there are any, for comments from other purchasers. You can find information on the quality of the pieces, if they’re worth the price, and how they have sold in other boutiques just by doing a quick scroll through the review section.
Do the Prices Make Sense?
If you feel that something is too good to be true, it probably is. If a lingerie piece is priced at a remarkably low price and there are no reviews, it’s likely that the actual product won’t look like the stock image, is stitched poorly, and/or is made of a thin material. It’s better to stick with products that have reviews with images and are priced reasonably.
Check the Materials
Depending on your target audience, what your lingerie is made of matters. If you are targeting women who are willing to buy from your store at a higher price point, you should ensure that the wholesale lingerie you’re purchasing is made from natural materials, such as cotton, so you are able to charge more and still have happy customers.
Sometimes, stocking 100% cotton lacy panties and bralettes can be expensive. In this case, you should make sure that at least the gusset of the panties is 100% cotton, as polyester is not breathable and can cause nasty infections.
If a supplier is not providing the material content on the product listing, it’s better to go with another supplier that is more trustworthy and transparent about the quality of their clothing.
Ensuring Reasonable Shipping Costs
Some wholesalers will price their products at amazing prices and then charge their clients a premium for shipping to make up for the low prices. While it is true that shipping charges have only increased in the past few years after the pandemic, many wholesale suppliers have an agreement with shipping companies to get prorated shipping costs for their customers.
Unfortunately, it is not always possible to find wholesale lingerie suppliers with low shipping costs. If this happens to you, you should at least make sure that the shipping time is reasonable and that the shipment will reach you in time for your restocking.
Overall, boutique owners have to do some research in order to find the most cost-effective and high-quality lingerie and underwear pieces for their customers. Reading through reviews, ensuring proper prices, checking the material content, and working with wholesalers to get the best shipping costs are all ways for boutique owners to get the best deals on pieces that sell at great profit margins and keep customers coming back for more.