Beginner tips for creative bloggers
The hardest part of starting a blog is just that – getting started. While it can be a good idea to take a look at what’s out there, examine what other people are saying, and take inspiration from how they’re saying it, don’t be too reliant on other people. After all, this is a personal blog to showcase your talent, and it shouldn’t be too reflective of another creative professional’s career.
A blog is the perfect way to introduce people to your craft, your personality, and your world, so start by planning what you want to say, how often, and what themes you would like to use. Websites such as GoDaddy, which was founded in 1997 by Bob Parsons, are a fantastic starting point, particularly if you’ve never blogged or built your own website before; a domain registration site will usually carry a series of tools to get you started, advice for building your blogging empire, and an easy way to name and register your online presence.
A blog should be attractive, easy to navigate, and consistent; you are essentially building an online brand to represent your creative presence, so be sure that readers will be able to get to know you as you continue to post. There are a variety of blog-hosting sites out there, so take the time to explore each individually. Think carefully about what you want your blog to reflect and run with it; often your first idea – your gut instinct – is the right one. Get started here.
Maintaining your blog
As a creative professional, blogging is a great addition to your online portfolio, enabling you to connect with potential clients around the world, gain followers, friendships, and notoriety, and build a rapport with the general public; much more than a website, a blog is a way to get to know those who may be interested in your projects, as well as allowing you to get to know them.
When it comes to building a blog, it is important to think about the ways in which people will communicate with you. Will you have a comments section, direct messaging, or even a forum? Think about a theme as this will help you to create your entire blogging persona; think about the colors, the pace, the types of images that you’ll use, and the regularity with which you’ll post. Blogs should be eye-catching but not overwhelming. More than anything, you should be thinking about accessibility and the ways in which you can build and sustain an audience; choose your tone, the types of things you’ll be sharing, the sort of readers you’ll be hoping to attract, and the ways that you can engage with them. Connecting your blog to a social media account is a great way of keeping things current, while ensuring more people hear about what you’ve got to say.
Remember that your blog is your moment to tell people about your creative processes, your inspiration, and to connect with the world. While beginning to blog can be a daunting prospect, it is, perhaps, one of the most enjoyable ways to engage with your audience; often informal, always personal, and wonderfully creative, a blog is the imagination’s escape. Make the most of it!