It’s a calm weekend just after the international break that just ended, and now you can think of no better way to spend your day than engaging in some Premier League action. Sports are a great way to kick it and chill. To add an extra kick, you could fire up your phone and bet on Betway.
When viewing these games, though, you’ll notice several corporations featured in them. Sponsorships through collaboration make this possible. Well, in this piece we will review how ethics wraps around these sponsorships. With that, let’s dive straight into it.
Transparency and Fair Play
One of the biggest mistakes a sports bet company and even a sports league can make is failing to be open about these sponsorships. In the spirit of maintaining ethics, it is paramount that they disclose all this information.
A great example would be the NBA. For a minute they were under the spotlight because of unclear betting sponsorship guidelines.
The integrity of the Game
Nothing comes before the game, not the players, teams, or coaches. At the heart of any game, after all, is fair competition. Be honest, even you wouldn’t enjoy a game that was fixed because the result is going to be so painfully obvious.
To show you just how serious an issue events like corruption and fixing are, watchdog organizations like the International Betting Integrity Association and FIFA’s Early Warning System monitor wagering activity worldwide, trying to spot irregular betting activity.
Gambling Risks
Moderation is the name of the game and not just in gambling by the way. Regardless of how fun it is, at some point when not controlled, gambling could get out of hand. Betting companies that actually try to make a difference, like Betway, spread awareness through these sponsorships.
They recently got into bed with Premier League Soccer (PSL) to sensitize the importance of responsible gambling. Unfortunately, with pertinent matters like gambling addictions, most people feel ashamed to come out and often wait till it gets extremely bad to ask for help.
That’s where these sponsorships come in. They work in a pretty efficient way too since they eliminate the stigma, making you feel more comfortable getting assistance.
Financial Dependence
Now pay extra attention here because this bears a particular concern. Back to the Premier League as our case study, how many teams have you seen adorned in different betting companies’ insignias?
These companies pump ridiculous amounts of cash through these sponsorships. That expenditure is what goes into Erling Haaland’s pocket as a salary and pays workers who maintain the Old Trafford stadium among other functions. What do the betting companies get in return? Visibility.
While this may seem like a fair trade-off, it could potentially lead to a situation where these teams depend on these companies financially. You may have already guessed words like ‘conflict of interest’ coming into play.
Conclusion
Could we take a second to appreciate just how much the betting industry has evolved? With integrating sports betting and, better yet, sponsorships, we are yet to hit the roof. However, these sponsorships have stirred up reasonable ethical topics. From financial dependence to game integrity maintenance, there are definitely places to applaud, while others could use some work.
