🌍 A global joy experiment to prove that one person, one moment, and one follow can still make the world brighter — one act of merriment at a time.
📣 WHAT IS THIS?
11,111 Acts of Merriment is a public joy experiment led by Mary England (aka @merrimentmaker).
Every time someone follows, shares, or submits a joy story, we count it — and something delightful happens in the world.
We’re talking:
✨ Compliments in public restrooms
📮 Postcards to strangers
🎨 Guerrilla art installations
🎈 Group missions anyone can join
It’s part guerrilla art, part movement, part glittery rebellion. And you can be part of it.
🔢 THE JOY COUNTER
🎯 Goal: 11,111 Acts of Merriment
Want to watch it grow?
WHY THIS MATTERS
💌 1. Joy is contagious — let’s prove it.
Every new follower sparks a real-world act of kindness. The more people who join, the more joy we spread.
👀 2. You’re not just watching. You’re shaping this.
This isn’t a social experiment — it’s a community ritual. You can submit your own act, join a group mission, or simply follow along.
🌈 3. We need visible joy now more than ever.
Merriment isn’t frivolous. It’s rebellious. It’s medicine. This is 11,111 reminders that the world is still good.
🧭 HOW TO PARTICIPATE
✅ 1. Follow @merrimentmaker
Every new follow = 1 new act of joy. Simple as that.
🫂 2. Join a Weekly Group Mission
We post a new joy mission every Sunday that you can do — things like leaving love notes in library books or chalking affirmations on sidewalks.
📬 3. Submit Your Own Acts of Merriment
Did something kind, creative, or delightful? Whether you mailed 50 postcards or helped a stranger with directions — it counts!
🧾 WHAT COUNTS AS AN ACT?
If it spreads joy, kindness, delight, or connection — it counts.
Examples:
💬 Leaving a sticky note with a compliment = 1 act
💌 Mailing 20 love letters = 20 acts
🎉 Hosting a community event = estimate your reach
🎨 Posting joyful art online that makes someone’s day = 1 act
🔁 Doing something because you saw this campaign? That counts too.
💬 COMMUNITY FEATURED STORIES
Every Friday, we highlight a real joy submission from someone like you.
Have a story to share? Submit it and be part of the ripple.
🎥 WEEKLY MISSIONS IN ACTION
Watch joy unfold in real-time — we post one short highlight video each week of Mary doing something playful, rebellious, or delightfully weird.
🪧 GET INVOLVED
| 💌 | Submit your joy story | Uncustomary.org/11KSubmission |
|---|---|---|
| 🎯 | Track the joy count live | Uncustomary.org/11kTracker |
| 📲 | Follow & share the campaign | |
| 📌 | Want to collab, sponsor, or interview Mary? | Email mary@uncustomary.org |
💖 ABOUT THE CREATOR
👋 I’m Mary England — a professional Merriment Maker, joy strategist, and self-love artist based in Baltimore. I believe in public whimsy, radical kindness, and reclaiming your weird. I’ve helped thousands of people reconnect to joy and spread it like glitter.
This campaign is my love letter to the world. I hope you’ll be part of it!
🔮 Invitation
🌈 One follow = one act of joy.
And joy spreads faster when we do it together.
Join the movement.
Submit your spark.
Help joy go viral — on purpose.